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When people hear the name Michael Jordan, they instantly think of the legendary basketball player and one of the most famous athletes of all time. But in the United States alone, 3,024 other people share the exact same name, and none of them are the basketball icon. In this campaign, @wiedenkennedy spotlight one of those other Michael Jordans, an ordinary person who happens to carry a legendary name and often ends up disappointing people who expect the basketball superstar.