Post Analytics

Bad Bunny's Super Bowl US halftime show numbers are in, let's break it down. ⁣⁣ ⁣ The Puerto Rican singer's performance, dubbed the “Benito Bowl" by his fans, reached an average of 128.2 million viewers on Sunday, per Nielsen. That number falls short of last year's halftime show record-high of 133.5 million average viewers by Kendrick Lamar. ⁣⁣ ⁣ But in the age of social media, the numbers go beyond television sets. According to Ripple Analytics, this year's halftime show reached over 4 billion social views in its first 24 hours, and was the most-consumed Halftime show of all-time on NFL social platforms. ⁣⁣ ⁣ Equally as impressive, the halftime show averaged more viewers than the actual game itself (124.9 million viewers).