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Mar 14, 2026
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda
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The EV future looked clear until the market changed fast ⚡🚗 Honda now expects a loss for the year ending March 2026, its first since listing in 1957, after canceling certain EV launches planned for North America and taking charges that could total 2.5 trillion yen. It is also writing down China investments as software-led competition changes what buyers value and how fast carmakers need to respond. The deeper issue is when and where the money got spent. Honda invested for an EV market that cooled in the U.S. just as competition in China got faster and more software-driven. The winners in this transition will be the companies that match products, software, and spending to the market that exists now, not the one they budgeted for. #Business #Automotive #ElectricVehicles #HybridCars #Honda

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